HIRE ME!

I've written for a variety of audiences, brands, and industries. I've collaborated with creative teams and researched or interviewed clients directly. Both methods aid in extracting stories and producing concepts that generate strategies for a client's business needs.

I have experience in long-form storytelling, captivating headlines and calls to action for advertising, and informative, shorter form writing for websites. Through it all, I’ve communicated goals and working deadlines to effectively keep a project on point and on time. 

I thrive in a creative environment and exercise macro and micro thinking with ease. 

PORTFOLIO

case studies

• The Marlin Hotel, Miami Beach

• UTEP Green Project, El Paso

• Champions Square, New Orleans

• Mute Meadow, Derry - Londonderry, Northern Ireland

• Ashford Estates, Allentown, New Jersey

• Agua Luces, Tampa

• Young at Art Museum, Davie, Florida

Advertising

• Print ads, snappy headlines and smart copy for a variety of industries

• Web ads, short and to the point  

• Digital campaign, full round of digital assets at work for franchise business 

• Advertorials, full page for various print magazines

E-campaigns

• Simplify Your Life, e-campaign for e-commerce retail store

• Head Back to School, e-campaign for e-commerce retail store

• Offset printer series, e-campaigns of product launches for printing company

• Swim school series, e-campaigns from franchisor for franchise owners to use regionally

• L in GAL is for Literature, e-campaign for art and literature guild

Direct mail

• 8-page booklet mailer, winner of Gold Addy, AAF

• 8-panel gatefold self mailer, winner of Silver Travel Weekly Magellan Award

print collateral

• Brochure, for printing company

• Rack card, for personal care beauty product

• Brochure, for franchise company

blog posts

• Put a Label On It, blog post for e-commerce retail craft store 

• Three Ways to Finish Your Quilt, blog post for e-commerce retail craft store 

• Five Tips to Pulling the Perfect Fabric for Your Quilt, blog post for e-commerce retail craft store 

• Coffee Trend: The Glitter Coffee, blog post for coffee roaster

• Coffee Origin Trip: Guatemala, blog post for coffee roaster

•  Selective vs. Strip Harvesting, blog post for coffee roaster

• Two chilling pieces of safety advice, blog post for a swim school owner

• Swimming Makes You Smarter, blog post for a swim school franchisor

• Three Reasons I Became a Small Business Owner, blog post for retail store