HIRE ME!
I've written for a variety of audiences, brands, and industries. I've collaborated with creative teams and researched or interviewed clients directly. Both methods aid in extracting stories and producing concepts that generate strategies for a client's business needs.
I have experience in long-form storytelling, captivating headlines and calls to action for advertising, and informative, shorter form writing for websites. Through it all, I’ve communicated goals and working deadlines to effectively keep a project on point and on time.
I thrive in a creative environment and exercise macro and micro thinking with ease.
PORTFOLIO
case studies
Advertising
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Print ads, snappy headlines and smart copy for a variety of industries
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Digital campaign, full round of digital assets at work for franchise business
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Advertorials, full page for various print magazines
E-campaigns
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Simplify Your Life, e-campaign for e-commerce retail store
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Head Back to School, e-campaign for e-commerce retail store
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Offset printer series, e-campaigns of product launches for printing company
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Swim school series, e-campaigns from franchisor for franchise owners to use regionally
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L in GAL is for Literature, e-campaign for art and literature guild
Direct mail
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8-page booklet mailer, winner of Gold Addy, AAF
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8-panel gatefold self mailer, winner of Silver Travel Weekly Magellan Award
print collateral
blog posts
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Put a Label On It, blog post for e-commerce retail craft store
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Three Ways to Finish Your Quilt, blog post for e-commerce retail craft store
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Five Tips to Pulling the Perfect Fabric for Your Quilt, blog post for e-commerce retail craft store
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Coffee Trend: The Glitter Coffee, blog post for coffee roaster
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Coffee Origin Trip: Guatemala, blog post for coffee roaster
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Selective vs. Strip Harvesting, blog post for coffee roaster
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Two chilling pieces of safety advice, blog post for a swim school owner
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Swimming Makes You Smarter, blog post for a swim school franchisor
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Three Reasons I Became a Small Business Owner, blog post for retail store